Unit of Study TOUR2002 The Cruise Industry (2024)

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Unit Snapshot

Unit type

UG Coursework Unit
Credit points

12
Faculty & College

Educational Partnerships Board
Placement

No

Unit description

Introduces students to the cruise industry and the cruise ship as a floating integrated resort. Students focus on the interconnectedness of the various commercial activities, cultural dimensions, and staff and guest relations within the complex regulatory and operating environment of the cruise ship industry.

Unit content

Cruise Tourism: development and overview
Regulatory environment
Cruise distribution and product
Demand for cruises
Cruise itineraries and their impacts
Working on board

Availabilities

Location	Domestic	International
Brisbane - The Hotel School	Term2,4	Term2,4
Melbourne - The Hotel School	Term2,4	Term2,4
Sydney - The Hotel School	Term2,4	Term2,4

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

demonstrate knowledge of the cruise industry, the cruise ship and the key managerial roles

identify and analyse the unique characteristics of the cruise industry and their impact on the environment, the tourism industry, staff and their careers, and the guest experience

demonstrate the capability to conceive, plan and propose an initiative to improve environmental, guest and staff outcomes on a cruise ship

demonstrate the knowledge and skills to reflect upon the challenges of developing and maintaining a sustainable and profitable cruise industry.

Teaching and assessment

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Quiz	30%
Viva voce	30%
Report	40%

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Quiz	30%
Viva voce	30%
Report	40%

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Quiz	30%
Viva voce	30%
Report	40%

Prescribed learning resources

Prescribed Texts

No prescribed texts.

Prescribed Resources/Equipment

Recommended and required articles and book extracts referred to in the Study Guide will be available online via the unit's MySCU Blackboard site and through the Library as eReadings.

Prescribed Texts

No prescribed texts.

Prescribed Resources/Equipment

Recommended and required articles and book extracts referred to in the Study Guide will be available online via the unit's MySCU Blackboard site and through the Library as eReadings.

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full-fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

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