Unit of Study MRKT6004 Digital Marketing (Online) (2024)

Unit description

Develops students' understanding of marketing in the digital environment. Business today is increasingly confronted with the need to participate in and manage a real-time digital environment. Marketers are expected to adopt digital mindsets and be fluent with digital business strategies. Such understanding and skills help digital marketers to take advantage of digital technologies to gain a competitive advantage.

Unit content

1. The evolution and importance of digital marketing
2. Core digital marketing channels and tools
3. Creating and managing digital content
4. Connecting with customers in the digital space
5. Data and analytics
6. Developing digital marketing strategies and campaigns