Unit of Study MRKT2007 Digital Marketing Strategies (2024)

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Unit Snapshot

Unit type

UG Coursework Unit
Credit points

12
Faculty & College

Faculty of Business, Law and Arts
Placement

No

Unit description

Design digital marketing strategies using key digital tactics and techniques. Learn how to develop well-structured digital marketing plans and undertake a digital marketing campaign. Each topic explores the technologies associated with digital marketing processes such as data, analytics, automation and AI. Students will learn how to use the current digital marketing channels and tools to understand and reach online audiences.

Unit content

Module 1: The digital marketing eco-system

Module 2: Digital marketing channels and tools

Module 3: Content creation and management

Module 4: Customer experience and relationships

Module 5: Data and analytics

Module 6: Developing digital marketing strategies and campaigns

Availabilities

Location	Domestic	International
Gold Coast	Term2,4,5	Term2,4,5
Melbourne	N/A	Term4,5
Online	Term2,3,4,5	Term2,3,4,5
Papua New Guinea - IBSU Port Moresby	N/A	Term4
Perth	N/A	Term4,5
Sydney	N/A	Term4,5

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

analyse and apply key digital marketing tools

demonstrate creativity and innovation in the application of digital marketing strategies

undertake an innovative, ethical and sustainable digital marketing campaign that is culturally aware.

Teaching and assessment

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Report	15%
Report	35%
Report	50%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Report	15%
Report	35%
Report	50%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Report	15%
Report	35%
Report	50%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Report	15%
Report	35%
Report	50%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Report	15%
Report	35%
Report	50%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Report	15%
Report	35%
Report	50%

Prescribed learning resources

Prescribed Texts

No prescribed texts.

Prescribed Resources/Equipment

No prescribed resources/equipment.

Prescribed Texts

No prescribed texts.

Prescribed Resources/Equipment

No prescribed resources/equipment.

Prescribed Texts

No prescribed texts.

Prescribed Resources/Equipment

No prescribed resources/equipment.

Prescribed Texts

No prescribed texts.

Prescribed Resources/Equipment

No prescribed resources/equipment.

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full-fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

Find out more for domestic fees

International

Please check the international course and fee list to determine the relevant fees.

Find out more for international fees

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Unit of Study MRKT2007 Digital Marketing Strategies (2024)

Show me unit information for year

Unit Snapshot

Unit type

Credit points

Faculty & College

Placement

Unit description

Unit content

Availabilities

Learning outcomes

On completion of this unit, students should be able to:

Teaching and assessment

Gold Coast (Term)

Melbourne (Term)

Online (Term)

Papua New Guinea - IBSU Port Moresby (Term)

Perth (Term)

Sydney (Term)

Prescribed learning resources

Term 2

Term 3

Term 4

Term 5

Fee information

Domestic

International

Courses that offer this unit

Any questions? We'd love to help

Any questions?
We'd love to help