Unit of Study MRKT2003 Global Marketing (2024)

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Unit Snapshot

Unit type

UG Coursework Unit
Credit points

12
Faculty & College

Faculty of Business, Law and Arts
Placement

No

Unit description

Discusses the global marketing environment, how global markets are identified and evaluated, and highlights global product planning, pricing, promotion and distribution strategies. Global marketing skills are of critical importance to marketing practitioners as firms choose to compete globally due to saturated home markets, the allure of opportunities in emerging markets, and intensified global competition.

Unit content

Module 1: Introduction to Global Marketing

Module 2: Political and Legal Dimensions

Module 3: Social and Cultural Considerations

Module 4: Global Marketing Opportunities

Module 5: Marketing Internationally

Module 6: The Future of Global Marketing

Availabilities

Location	Domestic	International
Gold Coast	Term3	Term3
Melbourne	N/A	Term3
Online	Term3	N/A
Papua New Guinea - IBSU Port Moresby	N/A	Term3
Perth	N/A	Term3
Sydney	N/A	Term3

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

analyse how the international environment impacts upon global marketing activities

compare and contrast marketing-mix management in domestic and foreign markets

assess the future of global marketing.

Teaching and assessment

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Report	40%
Report	35%
Quiz	25%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Report	40%
Report	35%
Quiz	25%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Report	40%
Report	35%
Quiz	25%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Report	40%
Report	35%
Quiz	25%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Report	40%
Report	35%
Quiz	25%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Report	40%
Report	35%
Quiz	25%

Prescribed learning resources

Prescribed Texts

Mariadoss, BJ, 2018, Core Principles of International Marketing, Washington State University, Creative Commons Attribution (ShareAlike).

Prescribed Resources/Equipment

No prescribed resources/equipment.

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

Commonwealth Supported courses
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Fee paying courses
For postgraduate or undergraduate full-fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

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