Unit of Study MRKT1001 Marketing Principles (2024)

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Unit Snapshot

Unit type

UG Coursework Unit
Credit points

12
Faculty & College

Faculty of Business, Law and Arts
Placement

No

Unit description

Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market selection and marketing mix strategies. Emphasises practical and ethical perspectives. Equips students to build a marketing plan for a sustainable offering.

Unit content

Module 1: Introduction to marketing principles

Module 2: Marketing information and research

Module 3: Consumer behaviour and target market selection

Module 4: Marketing plan – Direction, objectives and metrics

Module 5: The 4Ps – Part 1: Product and pricing

Module 6: The 4Ps – Part 2: Placement and promotion

Availabilities

Location	Domestic	International
China - TUST	N/A	Dual Term2
Gold Coast	Term1	Term1
Melbourne	N/A	Term1,3
Online	Term1,3	Term1,3
Papua New Guinea - IBSU Port Moresby	N/A	Term1
Perth	N/A	Term1,3
Sydney	N/A	Term1,3

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

obtain a working knowledge of the key concepts and principles used in contemporary marketing

prepare a new market offering using the principles of creative problem solving

develop a marketing plan for the new market offering.

Teaching and assessment

Teaching method

Residential

Assessment
Quiz	20%
Practical	40%
Practical	40%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Quiz	20%
Practical	40%
Practical	40%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Quiz	20%
Practical	40%
Practical	40%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Quiz	20%
Practical	40%
Practical	40%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Quiz	20%
Practical	40%
Practical	40%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Quiz	20%
Practical	40%
Practical	40%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Quiz	20%
Practical	40%
Practical	40%

Prescribed learning resources

Prescribed Texts

Lamb, C, Hair, J, McDaniel, C, Summers, J & Gardiner, M, 2022, MKTG5, 5th edn, Cengage Learning, South Melbourne, Victoria, Australia. ISBN: 9780170460934 (e-Book).

Prescribed Resources/Equipment

Adequate Internet access is required for this unit – both for studying the learning materials and for completing the assessments.

Prescribed Texts

Lamb, C, Hair, J, McDaniel, C, Summers, J & Gardiner, M, 2022, MKTG5, 5th edn, Cengage Learning, South Melbourne, Victoria, Australia. ISBN: 9780170460934 (e-Book).

Prescribed Resources/Equipment

Adequate Internet access is required for this unit – both for studying the learning materials and for completing the assessments.

Prescribed Texts

Lamb, C, Hair, J, McDaniel, C, Summers, J & Gardiner, M, 2022, MKTG5, 5th edn, Cengage Learning, South Melbourne, Victoria, Australia. ISBN: 9780170460934 (e-Book).

Prescribed Resources/Equipment

Adequate Internet access is required for this unit – both for studying the learning materials and for completing the assessments.

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full-fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

Find out more for domestic fees

International

Please check the international course and fee list to determine the relevant fees.

Find out more for international fees

Any questions?
We'd love to help

Unit of Study MRKT1001 Marketing Principles (2024)

Show me unit information for year

Unit Snapshot

Unit type

Credit points

Faculty & College

Placement

Unit description

Unit content

Availabilities

Learning outcomes

On completion of this unit, students should be able to:

Teaching and assessment

China - TUST (Dual Term)

Gold Coast (Term)

Melbourne (Term)

Online (Term)

Papua New Guinea - IBSU Port Moresby (Term)

Perth (Term)

Sydney (Term)

Prescribed learning resources

Dual Term 2

Term 1

Term 3

Fee information

Domestic

International

Courses that offer this unit

Any questions? We'd love to help

Any questions?
We'd love to help