Unit of Study ISYS2004 Business and Market Intelligence (2025)

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Unit Snapshot

Unit type

UG Coursework Unit
Credit points

12
Faculty & College

Faculty of Business, Law and Arts
Placement

No

Unit description

Provides students with the knowledge and skills to utilize contemporary data analytics tools. Students are introduced to big data technologies and learn to build data analytics solutions using data analytics tools and technologies to solve real-world problems and aid decision-making.

Unit content

Module 1: Introduction to business and market intelligence

Module 2: BI Reporting Interface

Module 3: Marketing Intelligence

Module 4: Data warehousing for BI

Module 5: Business Performance Management (BPM)

Module 6: Data mining and AI applications for marketing

Availabilities

Location	Domestic	International
Gold Coast	Term2	Term2
Melbourne	N/A	Term2
Online	Term2	Term2
Perth	N/A	Term2
Sydney	N/A	Term2

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

demonstrate knowledge and practical skills of methods, components, processes and architectures of Business Intelligence environment and incorporate it with marketing strategies

understand the scope, power and limitations of the methods and tools of BI and adapt appropriate BI solutions to facilitate the decision-making processes

apply systematic and analytical thinking on planning business intelligence roadmaps to derive insights and generate value within a variety of business contexts

enhance interpersonal and communication skills with analytical thinking and data visualisation techniques.

Teaching and assessment

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Quiz	30%
Case study	30%
Project	40%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Quiz	30%
Case study	30%
Project	40%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Quiz	30%
Case study	30%
Project	40%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Quiz	30%
Case study	30%
Project	40%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Quiz	30%
Case study	30%
Project	40%

Prescribed learning resources

Prescribed Texts

Prescribed text information is not currently available.

Prescribed Resources/Equipment

Prescribed resources/equipment information is not currently available.

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full-fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

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