Unit of Study HOTL6010 Revenue and Analytics (2024)

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Unit Snapshot

Unit type

PG Coursework Unit
Credit points

12
Faculty & College

Educational Partnerships Board
Placement

No

Unit description

Explores strategic revenue and yield maximisation in the hotel industry through the application of revenue and big data analytics, technology enablers, and business intelligence to drive profitability.

Unit content

This unit contains six topics:

1.Hotel revenue management essentials

2.Pricing strategy and the expanding role of revenue management

3.Predictive analytics and price optimisation

4.Distribution management

5.Revenue management technology

6.Future of revenue management

Availabilities

Location	Domestic	International
Brisbane - The Hotel School	Term2	Term2
Melbourne - The Hotel School	Term2,4	Term2,4
Sydney - The Hotel School	Term2,4	Term2,4

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

Examine principles of strategic pricing for customer buying behaviour in the hotel industry

Evaluate revenue management systems in hotels and links to big data analytics

Identify and interpret principles of customer/segment profit contribution

Evaluate and propose appropriate revenue management practices for driving profitability in hotel industry contexts

Teaching and assessment

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Case study	40%
Presentation	30%
Quiz	30%

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Case study	40%
Presentation	30%
Quiz	30%

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Case study	40%
Presentation	30%
Quiz	30%

Prescribed learning resources

Prescribed Texts

No prescribed texts.

Prescribed Resources/Equipment

An overview together with readings and resources are provided for each topic / module in this unit. See MySCU for details

Prescribed Texts

No prescribed texts.

Prescribed Resources/Equipment

An overview together with readings and resources are provided for each topic / module in this unit. See MySCU for details

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full-fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

Find out more for domestic fees