Unit of Study HOTL5001 The Global Hotel Landscape (2024)

Future students:
T: 1800 626 481
E: Email your enquiry here

Current students:
Contact: Educational Partnerships Board

Students studying at an education collaboration:
Please contact your relevant institution

Show me unit information for year

Unit Snapshot

Unit type

PG Coursework Unit
Credit points

12
Faculty & College

Educational Partnerships Board
Placement

No

Unit description

Examines the socio-cultural, economic and global drivers of operational effectiveness across contemporary hotel structures. An exploration of tourist, guest and customer requirements will enable students to adapt to the complex dynamics of globalisation and diversity, through destination image, marketing segmentation, supply chain management, quality control, and technology.

Unit content

This unit has 6 topics:

1. Introduction to hotel landscapes: the big picture

2. Contemporary issues for hotel structures

3. Marketing and the globalised hotel guest

4. Managing the hotel supply chain

5. Planning, operations and control in the contemporary hotel

6. Global hotel futures

Availabilities

Location	Domestic	International
Brisbane - The Hotel School	Term1,3,5	Term1,3,5
Hayman Island - Hotel School	Term1,3,5	Term1,3,5
Melbourne - The Hotel School	Term1,3,5	Term1,3,5
Sydney - The Hotel School	Term1,3,5	Term1,3,5

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

Critically review the key drivers that have shaped the hotel landscape

Analyse the impact of destination image on local hotel businesses

Investigate future trends for hotel portfolios

Apply key concepts and theories to real world scenarios

Teaching and assessment

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Quiz	30%
Case study	40%
Presentation	30%

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Quiz	30%
Case study	40%
Presentation	30%

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Quiz	30%
Case study	40%
Presentation	30%

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Quiz	30%
Case study	40%
Presentation	30%

Prescribed learning resources

Prescribed Texts

No prescribed texts.

Prescribed Resources/Equipment

An overview together with readings and resources are provided for each topic / module in this unit. See MySCU for details

Prescribed Texts

No prescribed texts.

Prescribed Resources/Equipment

An overview together with readings and resources are provided for each topic / module in this unit. See MySCU for details

Prescribed Texts

No prescribed texts.

Prescribed Resources/Equipment

An overview together with readings and resources are provided for each topic / module in this unit. See MySCU for details

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full-fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

Find out more for domestic fees