Unit of Study HOTL3001 Business Strategies: Process and Application (2024)

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Unit Snapshot

Unit type

UG Coursework Unit
Credit points

12
Faculty & College

Educational Partnerships Board
Placement

No

Pre-requisites

144 Credit Points
Anti-requisites

BUSN3001 - Competitive Strategy

Unit description

Introduces students to the principles and practices of strategic management and its application to the hospitality industry. Students focus on identifying and analysing current and emerging threats and opportunities and, in response to this analysis, develop and present strategy.

Unit content

Introduction to hospitality strategic management
Environmental scanning: internal analyses
Environment scanning: external analyses
Proposing and developing strategy
Implementing strategy
Evaluating strategic outcomes

Availabilities

Location	Domestic	International
Brisbane - The Hotel School	Term1,3,5	Term1,3,5
Melbourne - The Hotel School	Term1,3,5	Term1,3,5
Sydney - The Hotel School	Term1,3,5	Term1,3,5

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

demonstrate knowledge of the core elements of strategic planning across corporate, business and operational areas

identify and critically analyse the key forces impacting the hospitality industry and how they are impacting perceptions of customer service and profitability

demonstrate the capability to synthesise a strategy to improve customer satisfaction and profitability

demonstrate the knowledge and skills to reflect upon the challenges involved in implementing strategy.

Teaching and assessment

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Quiz	30%
Report	40%
Presentation	30%

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Quiz	30%
Report	40%
Presentation	30%

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Quiz	30%
Report	40%
Presentation	30%

Prescribed learning resources

Prescribed Texts

Students only require the "text only" version of this book. It is not necessary to purchase the "text and cases" version: Whittington, R, Regner, P, Angwin, D, Johnson, G & Scholes, K, 2020, Exploring Strategy, 12th edn, Pearson Education, Harlow (UK). ISBN: 9781292282510 .

Prescribed Resources/Equipment

No prescribed resources/equipment.

Prescribed Texts

Students only require the "text only" version of this book. It is not necessary to purchase the "text and cases" version: Whittington, R, Regner, P, Angwin, D, Johnson, G & Scholes, K, 2020, Exploring Strategy, 12th edn, Pearson Education, Harlow (UK). ISBN: 9781292282510 .

Prescribed Resources/Equipment

No prescribed resources/equipment.

Prescribed Texts

Students only require the "text only" version of this book. It is not necessary to purchase the "text and cases" version: Whittington, R; Angwin, D; Regner, P; Johnson, G & Scholes, K, 2023, Exploring Strategy, 13th edn, Pearson Education, Harlow (UK). ISBN: 9781292428741.

Prescribed Resources/Equipment

No prescribed resources/equipment.

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

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