Unit of Study HOTL2006 Tourism and Hospitality Sales and Promotion (2025)

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Unit Snapshot

Unit type

UG Coursework Unit
Credit points

12
Faculty & College

Educational Partnerships Board
Placement

No

Unit description

Introduces students to the sales and promotion elements of the marketing system in tourism and hospitality. Student focus on the development of sales and promotional activities and collateral with a particular emphasis on digital marketing, especially social media and traditional marketing channels.

Unit content

Introduction to Sales and Promotion
The Communications and Promotions Mix
Direct (traditional & digital marketing)
Pricing Strategies and Distribution Channels
Sales and Promotion Materials and Artefacts
Technology in Sales and Promotions

Availabilities

Location	Domestic	International
Brisbane - The Hotel School	Term1,3,5	Term1,3,5
Melbourne - The Hotel School	Term1,3,5	Term1,3,5
Sydney - The Hotel School	Term1,3,5	Term1,3,5

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

demonstrate knowledge of the sales and marketing elements and how they function

identify and analyse the efficacy and efficiency of a sales and marketing promotion for a given hospitality product and target market

demonstrate the capability to design and develop a set of sales and promotion artefacts for a given hospitality product and target market

demonstrate the knowledge and skills to reflect upon the challenges of mastering both social media and traditional media in the hospitality industry.

Teaching and assessment

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Quiz	20%
Report	30%
Presentation	50%

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Quiz	20%
Report	30%
Presentation	50%

Teaching method

Tutorial 3 hours (Weekly)

Assessment
Quiz	20%
Report	30%
Presentation	50%

Prescribed learning resources

Prescribed Texts

Prescribed text information is not currently available.

Prescribed Resources/Equipment

Prescribed resources/equipment information is not currently available.

Prescribed Texts

Prescribed text information is not currently available.

Prescribed Resources/Equipment

Prescribed resources/equipment information is not currently available.

Prescribed Texts

Prescribed text information is not currently available.

Prescribed Resources/Equipment

Prescribed resources/equipment information is not currently available.

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full-fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

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