Unit of Study COMP6005 Managing Digital Enterprise (Online) (2024)

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Unit Snapshot

Unit type

PG Coursework Unit
Credit points

12
Faculty & College

Faculty of Business, Law and Arts
Placement

No

Unit description

Focuses on managerial issues related to digital enterprises: benefits and opportunities as supported and enabled by contemporary internet technologies and applications. The unit also examines security, legal and ethical issues in managing digital enterprises. Students will develop and apply expertise in recognising and analysing digital enterprise opportunities and launching digital initiatives.

Unit content

Digital enterprise basics and technology foundations for digital enterprise
Business to consumer (B2C) (E-tailing and Internet marketing) and business to business (B2B) digital business
Mobile enterprise, social networks and other types of digital enterprise
Electronic payment systems
Planning and launching digital initiatives
Success factors, challenges/critical issues, and future directions

Availabilities

Location	Domestic	International
SCU Online	Summer Term Term3	Summer Term Term3

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

examine the technologies and technology applications which enable digital enterprises for business

develop and apply expertise in recognising and analysing digital enterprise opportunities

examine security, ethical, societal, political, legal and global issues relating to digital enterprises

plan for, launch and evaluate success factors of digital initiatives.

Teaching and assessment

Teaching method

Structured online learning

Assessment
Case study	20%
Report	30%
Report	50%

Prescribed learning resources

Prescribed Texts

O'Leary, DE, 2000, Enterprise Resource Planning Systems: Systems, Life Cycle, Electronic Commerce, and Risk, 1st edn, Cambridge University Press, Cambridge. ISBN: Digital Object Identifier (DOI): https://doi.org/10.1017/CBO9780511805936.
Textbook: Turban, E, Outland, J, King, D, Lee, JK, Liang, TP & Turban, DC, 2018, Electronic Commerce 2018: A Managerial and Social Networks Perspective, 9th edn, Springer , Germany. ISBN: ISBN: 978-3-319-58714-1 (Hard Copy)/ 978-3-319-58715-8 (E-Copy).

Prescribed Resources/Equipment

No prescribed resources/equipment.

Prescribed Texts

O'Leary, DE, 2000, Enterprise Resource Planning Systems: Systems, Life Cycle, Electronic Commerce, and Risk, 1st edn, Cambridge University Press, Cambridge. ISBN: Digital Object Identifier (DOI): https://doi.org/10.1017/CBO9780511805936.
Textbook: Turban, E, Outland, J, King, D, Lee, JK, Liang, TP & Turban, DC, 2018, Electronic Commerce 2018: A Managerial and Social Networks Perspective, 9th edn, Springer , Germany. ISBN: ISBN: 978-3-319-58714-1 (Hard Copy)/ 978-3-319-58715-8 (E-Copy).

Prescribed Resources/Equipment

No prescribed resources/equipment.

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full-fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

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