Unit of Study BUSN7003 Industry Research Project (2025)

Unit description

Enables students to undertake an analysis of a business, industry or social problem or opportunity which students undertake at a substantially independent level in this capstone research unit. Through learning, developing and applying an evidence-based research design, students create an industry-accessible publication that reports on the research process and elaborates on business solutions and research implications.

Unit content

Module 1: Starting your business project

Module 2: Reviewing the literature

Module 3: Managing the research process

Module 4: Analysing quantitative data

Module 5: Analysing qualitative data

Module 6: Writing the report