Unit of Study BUSN6008 Strategy and Case Analysis (Online) (2024)

Unit description

Examines the key principles of strategic management, with particular focus on the strategy process and its individual components – analysis, choice, action and evaluation. This unit makes use of the case analysis method so that students can apply their understanding to real-world problems across a range of professional contexts.

Unit content

Part 1 – Strategy Development

1. Outside-in: Strategy as positioning, Porter’s 5-forces and positional matrix, PESTEL
2. Inside-out: Resource-based view of strategy, VIRO/VIRN, developing resources/capabilities
3. Emergent view of strategy, experiments, strategy innovation, the three views and bringing them together

Part 2 – Strategic Analysis and Fit

4. Analysis models and frameworks such as McKinsey7-Ss, MIT90s, CAGE, and how to use them
5. Fit and sustainability, strategy-structure-processes, Miles and Snow, structural options

Part 3 – Strategy Implementation

6. Strategy implementation and organisational change