Unit of Study BUSN6002 Global Business (Online) (2024)

Future students:
1300 854 556
future.students@online.scu.edu.au

Current students:
students@online.scu.edu.au

Show me unit information for year

Unit Snapshot

Unit type

PG Coursework Unit
Credit points

12
Faculty & College

Faculty of Business, Law and Arts
Placement

No

Anti-requisites

BUSN6001 - Global Business

Unit description

This unit deals with the challenges confronting global business managers. First, it explores the vibrant and dynamic global business environment, and the opportunities and threats posed in a global environment. Then the focus turns to the development of global business strategy, addressing strategic management, entry strategies, organisational design and the functional areas of marketing, finance and human resource management.

Unit content

Module 1: The global marketplace

Module 2: International trade theories, government intervention and emerging markets

Module 3: Political and legal systems

Module 4: Culture, ethics and social responsibility

Module 5: Global market opportunity assessment

Module 6: Global marketing and human resource strategies

Availabilities

Location	Domestic	International
SCU Online	Term5	Term5

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

evaluate the role of culture, governments and international organisations in promoting global trade and business

assess the opportunities and threats posed by cultural differences in a global environment

evaluate the risks, costs and benefits of doing business in different countries

argue a point of view relating to ethics and social responsibility by global businesses.

Teaching and assessment

Teaching method

Structured online learning

Assessment
Short written response	30%
Presentation	20%
Report	50%

Prescribed learning resources

Prescribed Texts

Newer edition of the textbook is now available: Cavusgil, ST, Knight, G & Riesenberger, JR, 2019, International Business: The New Realities, Global Edition, 5th edn , Pearson Higher Ed , USA. ISBN: 9781292303246.

Prescribed Resources/Equipment

No prescribed resources/equipment.

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full-fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

Find out more for domestic fees