Unit of Study BUSN6001 Global Business (2024)

Unit description

Provides an overview of the twenty-first century’s global business environment, and the challenges international business managers confront on a daily basis. It also informs how to assess business opportunities around the globe, take effective decisions related to entering new markets, develop sound international strategies, and fine-tune marketing and staffing approaches to survive and thrive in an ever-dynamic and diverse marketplace.

Unit content

Module 1: The global business environment

Module 2: Cooperation between nations and government intervention

Module 3: Implications of culture, ethics and social responsibility

Module 4:Country risks and emerging markets

Module 5: Assessing market opportunities and entry strategies

Module 6: Global marketing and human resource strategies