Unit of Study BUSN2010 Service Design Thinking (2025)

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Unit Snapshot

Unit type

UG Coursework Unit
Credit points

12
Faculty & College

Faculty of Business, Law and Arts
Placement

No

Unit description

Service design thinking employs a human-centred approach to understand, create and improve product and service experiences. Design research methods and tools are used to identify and investigate contemporary service problems, applying design principles and practices to engage stakeholders, define problems and develop innovative solutions. Through the use of various tools and techniques, service prototypes and solutions are conceptualised that endeavour to deliver exceptional human-centred experiences.

Unit content

Module 1: Service design principles and practice

Module 2: The service experience

Module 3: Service design research

Module 4: Ideation and conceptualisation

Module 5: Service prototypes and solutions

Module 6: Design strategy

Availabilities

Location	Domestic	International
Gold Coast	Term3	Term3
Melbourne	N/A	Term3
Online	Term3	Term3
Papua New Guinea - IBSU Port Moresby	N/A	Term3
Perth	N/A	Term3
Sydney	N/A	Term3

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

apply service design concepts, principles and tools to identify, explore and understand service experiences

analyse service design research to develop insights that prioritise innovative service solution options

formulate suitable concept design proposals that seek to resolve or improve service problems

Teaching and assessment

Teaching method

Tutorial 2 hours (Weekly)

Workshop 1 hour (Weekly)

Assessment
Proposal	20%
Project	40%
Project	40%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Proposal	20%
Project	40%
Project	40%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Proposal	20%
Project	40%
Project	40%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Proposal	20%
Project	40%
Project	40%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Proposal	20%
Project	40%
Project	40%

Teaching method

Workshop 1 hour (Weekly)

Tutorial 2 hours (Weekly)

Assessment
Proposal	20%
Project	40%
Project	40%

Prescribed learning resources

Prescribed Texts

Prescribed text information is not currently available.

Prescribed Resources/Equipment

Prescribed resources/equipment information is not currently available.

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

Commonwealth Supported courses
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Fee paying courses
For postgraduate or undergraduate full-fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

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