Unit of Study BUSN2010 Service Design Thinking (2025)

Unit description

Service design thinking employs a human-centred approach to understand, create and improve product and service experiences. Design research methods and tools are used to identify and investigate contemporary service problems, applying design principles and practices to engage stakeholders, define problems and develop innovative solutions. Through the use of various tools and techniques, service prototypes and solutions are conceptualised that endeavour to deliver exceptional human-centred experiences.  

Unit content

Module 1: Service design principles and practice

Module 2: The service experience

Module 3: Service design research

Module 4: Ideation and conceptualisation

Module 5: Service prototypes and solutions

Module 6: Design strategy