Alumnus of the Year
We are all living longer, but is longevity enough? Why settle for being an ageing society when we can be a society ageing well? Questions like these are like fuel for leading exercise physiologist (EP) and Southern Cross University graduate Jonathan Freeman as he strives to drive change in the way we age.
As founder and CEO of the Club Active Over 50s health and fitness group, Jonathan and his team of Allied Health professionals are bringing ageing to life – indeed better life – through scientifically informed, individually tailored programs.
After the first Club Active centre launched at Tweed Heads in 2017, several new centres have opened on the Gold Coast and in Brisbane, Sydney and Northern NSW. More are planned, demonstrating the strength of the Over 50s demographic and the motivation of people to age with vitality, confidence and rejuvenation.
The concept’s success also demonstrates the value of “thinking outside the square”, a quality Jonathan attributes to his time at Southern Cross University, and which has helped land some very high-profile clients:
- Hollywood stars Chris and Liam Hemsworth, Natalie Portman, Matt Damon Zac Efron and Colin Farrell;
- Adventurer Ross Edgley and Forbestop-rated fitness influencer Emily Skye;
- Bernard Fanning, frontman for much-loved Australian band Powderfinger, and:
- sporting greats including surfers Kelly Slater and Joel Parkinson, tennis legend Pat Rafter, controversial Chinese swimmer Sun Yang – more of him shortly – and past and present rugby league champions.
Jonathan had his own sporting career in promising progress in the late 1990s and early 2000s. Having grown up just south of Coffs Harbour, the St John Paul College graduate went on to play rugby league at semi-professional level.
“I might have gone further had injuries not taken their toll,” he says. “Still, I knew that playing top-level sport cannot last forever and I always wanted to pursue opportunities for other roles in sport, health and fitness.
“Studying Exercise Science ticked all the boxes. Though relatively new at the time, today it is a significant part of the Allied Health system and Southern Cross University has long been at the forefront of education in the field. For me, it was great to be back home in the Northern Rivers and I immediately felt at home in my study.
In 2010, Jonathan graduated with a Bachelor of Exercise Science and Nutrition and soon after went into private practice. With a focus on the high-performance space, his reputation grew quickly. Early clients were the Gold Coast Titans and Tweed Heads Seagulls rugby league clubs.
He also lectured at TAFE NSW and returned to Southern Cross University as a Sessional Tutor and Adjunct Professional Fellow from 2015-22, lecturing in biomechanics and functional anatomy, and musculoskeletal health.
One role that stands out is that of Sports Injury and Athletic Performance Consultant with the Chinese Swimming Association from 2017-22, years during which controversy reigned over an alleged systemic doping regime that included world and Olympic champion Sun Yang.
“It was such a strange experience to be working with the Chinese swimmers and especially Sun Yang while all that was going on,” says Jonathan.
“I was in Kunming when it all erupted. Here I was, working with swimmers at the centre of this international scandal and yet I was also removed from it. An outsider. I was there for recovery and rehabilitation and that was how I had to approach things, fundamentally and pragmatically.
“As an Exercise Physiologist, my priority in every situation is to understand the root cause of a patient’s primary injury or pain, then ensure the correct exercises are tailored to assist and improve function.”
Talk of “function” is an apt segue back to Club Active, which arose from Jonathan’s discovery of “my love for longevity”.
“Environment and engagement were key factors in my thinking. Conventional gyms can be daunting for older people, so I wanted to create a health and fitness environment attuned to the Over 50s, one in which participants follow their individual programs, yet do so among others of similar age and with similar objectives.”
Another key factor was personnel.
“Our exercise physiologists are brilliant, and I want to keep them with us,” says Jonathan. “That is why we established our graduate program, a partnership level, a model for career growth in which they have equity.”
Such initiatives are further evidence of thinking outside the square.
“My degree taught me to keep asking questions and to grow my knowledge and experience. It encouraged me to consider not just how things do work or have worked, but how they might work. When it comes to people’s health, we cannot remain static in our thinking.
“Given how people are living longer than they have ever done, the benefits of ageing well cannot be overlooked. The impact of better health past 50 is felt within the individual and extends throughout the community and society, including Australia’s healthcare system.
Life after 50 should not mean life in decline. In fact, it is an opportunity for a new and exciting coming of age."
2024 Alumni Impact Award Winners
Alumnus of the Year, Jonathan Freeman
Jonathan Freeman is the Founder and CEO of Club Active, one of Australia’s leading over-50s health and fitness exercise physiology clinics. The organisation’s mission is ‘to change the way our members age’ through individually tailored exercise programs led by university-qualified allied health professionals. As an accredited exercise physiologist, he encourages others to create a lasting positive impact on health and wellbeing.
Learn more about JonathanYoung Alumnus of the Year, Jessica McEvoy (dual recipient)
As the Nurse Unit Manager of the Coffs Harbour Acute Mental Health Unit, Jessica McEvoy is an inspirational leader and manager, dedicated to her staff’s growth, effective workplace change, and to enhancing care for patients with mental illness. Jessica is a proud 2024 Australian College of Nursing Bullwinkel Scholar, and is completing her Bachelor of Innovation with Honours and a Master of Mental Health Nursing with Southern Cross University.
Learn more about JessicaYoung Alumnus of the Year, Andrew Nichols (dual recipient)
Andrew Nichols is a Southern Cross MBA graduate, leading commercial manager and co-founder of the Mr Hux fragrance brand. He has successfully combined his corporate experience with a passion for creating accessible, genderless fragrances. Inspired by his dog Huxley, Andrew and his partner have also made Mr Hux the only Australian fragrance brand to cater to the visually impaired community by incorporating braille on their packaging. Committed to sustainability, they ensure all packaging is recyclable or reusable.
Learn more about AndrewInternational Alumnus of the Year, Dr Dexter dela Cruz
Dr Dexter dela Cruz’s passion for ocean conservation led him to Southern Cross University, where he completed his PhD in 2019. Dexter’s work in coral reef restoration, particularly through the Larval Enhancement Method, has gained international acclaim. Now a postdoctoral research scientist at Southern Cross University, Dexter is also a key researcher and field coordinator for the $2.5 million Australian Centre for International Agricultural Research coral restoration project in the Philippines.
Learn more about DexterEarly Career Alumnus of the Year, Georgia Page
Georgia Page is a former professional athlete and current osteopath, who combines her on-field experience and clinical expertise to help injured athletes return to sports and improve safety in women’s rugby league. After earning her Bachelor of Clinical Science (Osteopathic Studies) and a Master of Osteopathic Medicine from Southern Cross University, Georgia is now pursuing a PhD, focusing on strategies to reduce head injuries in women's rugby league.
Learn more about GeorgiaCommunity Impact Alumnus of the Year, David Sivyer
David Sivyer, a Southern Cross University business graduate and fifth-generation Hunter Valley farmer, founded Feedback Organic in 2013 to tackle Australia’s $36 billion annual food waste problem. His innovative approach has diverted over two million litres of food waste from landfills, while Feedback Organic has produced over 40 tonnes of sustainable food and engaged thousands of community volunteers.
Learn more about DavidUpdate your details
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