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Dr Simon Pervan
BCom(Auck), MCom(Auck), PhD(Melb)
Current Appointment: Casual Academic SCU Business School
Organisational Unit: Southern Cross Business School - Tweed

Current Appointment: Professor
Organisational Unit: Southern Cross Business School - Tweed

Telephone: +61 7 5506 9317
Facsimile: +61 7 5506 9317
Email: simon.pervan@scu.edu.au
Location: Tweed Heads
Campus: Riverside
ePublications: http://works.bepress.com/simon_pervan/

Dr Simon Pervan is a senior lecturer of marketing at the Southern Cross Business School, Southern Cross University and Co Editor in Chief of the Journal of Consumer Behaviour. He received his Ph.D. in Marketing from The University of Melbourne. His research focus is on strategic brand management, and understanding the expectations that customers bring to marketing exchange. Simon has published widely in recognised international journals including the Journal of Business Research, Industrial Marketing Management, Marketing Letters, Journal of Marketing Communications, International Journal of Advertising and is co author of Strategic Brand Management 2E, 2011, with Richard Rosenbaum-Elliot and Larry Percy, Oxford Uni Press.

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Last Updated: 26/04/2012 10:00:01 AM