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School of Business and Tourism

Graduate story: Tim Pocock

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Tim Pocock
Senior product manager - Giorgio Armani, L'Oreal Australia
Bachelor of Business

Tim Pocock is responsible for all the marketing, media, stock and finance for Giorgio Armani cosmetics and fragrances across Australia. "It's up to me essentially to set the direction of the brand here in Australia. we look to see what the international team in Paris is going with new products and decide if it will work here with our customers and how we'll launch it.

"I love the varied role of marketing. One week, I'm doing media plans and signing off on the purchase of media spots. The next week, I'm budgeting and doing retail sales' projections a year ahead. I look after what's happening in-store at all our retailers, including Myer and David Jones, where we're very particular about how the brand is represented at our cosmetic counters.

"When you're a consumer-focused brand like Giorgio Armani, the marketing team drives the brand - and I love that. That means supply chain and finance become a key support function to the marketing team because we're the ones leading from the front and calling the shots".

The former Lismore resident relocated to Melbourne in the final year of his studies and completed the degree online. "The best thing about the course at SCU was two lecturer in particular, who had hands-on experience in the industry and different ways of thinking. They encouraged a go-getter attitude and getting your foot in the door".

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